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關於豐泰 > Values and Core Competence |
| ‧Values and Core Competence |
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Feng Tay Enterprises Co., Ltd. was established in 1971 and focuses mainly on producing athletic shoes. Its headquarters, primarily for product development and human resources functions, is located at Yunlin Science and Industrial Park in Taiwan, while its factories are spread throughout China, Vietnam, Indonesia and India. Feng Tay Group currently has 68,000 employees and produces more than one sixth of NIKE's total annual sales volume.
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Feng Tay operates on three intrinsic values, practices a firm and pragmatic management style and emphasizes quality in manufacturing. As a result of our leadership and employees' diligence in adhering to our values over the past 37 years, our Group operates on an exceptionally solid foundation that keeps us growing stronger each year. |
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For years to come, Feng Tay will continue to live by its values while pursuing three fundamental quests: |
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Reasonable Profit |
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Profit is used to raise employee compensation, enhance the work environment and acquire the latest technology. These investments result in lower production costs and increase our competitiveness which in turn leads to additional revenue and profit. | |
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Work-Life Balance |
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Feng Tay promotes a balance between work and life. Through coordination by the management team, production time is well organized, resulting in maximum work efficiency, minimal overtime, and a healthy and balanced life for all employees. | |
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Everlasting Existence |
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Feng Tay's primary objective is to prosper long into the future. Maintaining top quality while minimizing costs ensures customer satisfaction essential to our continual existence. | | |

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Core Competence |
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Quality, human resources planning and research and development are our core competence that have led our company through challenges in the past and will continue to serve as the guiding lights in the future. |
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Quality |
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The pursuit of upgrading quality toward perfection is rooted in all managers and employees. In a competitive global market, only through insistence on high quality, pragmatism, and perfection are we able to satisfy our customers and maintain our position as a driving force in the industry. |
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Human Resources Planning |
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Through management regulations, teamwork, leadership, and driving spirit, we provide an environment in which our employees not only work but also learn and develop. By increasing our personnel's core competence and creating a motivating atmosphere, our organization is continually expanding and growing stronger as a group. | |
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Research and Development |
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Innovation is expected not only from our research and development departments but also from all employees; and by working together as a team and keeping an entrepreneurial spirit, Feng Tay Group is continually finding new ways to add value, keeping us at the forefront of the shoe manufacturing industry. | | | |
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| Address: No. 52 Kegong 8th Rd., Douliou City, Yunlin County 64064, Taiwan |
Telephone: +886-5-5379100 |
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Copyright © Feng Tay Enterprises Co., Ltd. |
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